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An Open Letter From a Home Owner To Real Estate Agents Who Make Cold Calls
Dear Real Estate Agent,
Even if I didn't read the news I'd know exactly when the real
estate market in my area is hot.
Why? The number of phone calls from agents looking for me to
sell my condominium to their clients increases drastically.
Usually I admit, my responses are curt, especially since these
calls are usually unwelcome interruptions.
So many of those calls are unpleasant that I am taking the
opportunity to tell you about the one different call that I
received. This call not only resulted in my allowing the agent
to visit with me, I now consider her my agent and plan to
continue doing business with her and referring her to my friends.
Three Steps To Obtaining a Home Owner's Interest When You Cold
Call
1. Be friendly and let it come out in your voice. The only
reason why I initially paid attention to the caller was that she
really sounded pleasant. That was it - she sounded like the type
of person I couldn't be rude to even if I wanted to be. Frankly
she sounded like she expected a friendly interaction - and
that's just what happened.
2. Don't be intrusive. Make an approach like, "I'm a real estate
agent and wondered whether I could speak with you a moment about
whether you have short-term plans for placing your home on the
market." Also, pay attention to background noise. If you hear a
baby, or cutlery clicking - take a hint! Don't try to make
conversation - I'm probably busy.
3. Introduce yourself more fully once the purpose of your call
has been established and you have permission to continue. While
maintaining your pleasant demeanour, be businesslike and
demonstrate that you know what you are doing. For example my
agent was able to quickly prove her familiarity with condos
similar to mine in the area. Her confidence made me want to
maintain contact with her for possible future transactions even
though I was not ready to place my home on the market.
I'm sure if you follow these steps, it'll make the home owners
you call on much less cranky, and generate more goodwill and
more new business for you.
About the author:
Sabrina Hinds is a home owner weary of dropping everything to
rush to the phone only to be assaulted with unexpected
questioning. She suggests that real estate agents try the tip
offered at http://hop2url.com/GetReferrals to obtain
lots of new business as an alternative to cold calling.
Sabrina Hinds
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